Italian brand Salvatore Ferragamo has partnered with online retailer Farfetch to expand its digital presence and appeal to younger customers. Reuters reports.
“Ferragamo has an amazing legacy of creativity and craftsmanship, and I’m excited to bring it to a unique new audience around the world.” Ferragamo’s unique product and creativity, combined with our innovative digital expertise and marketing capabilities, will captivate this audience,” said José Neves, CEO of Farfetch.
Now the brand is actively changing its image strategy. So in January, former Burberry CEO Marco Gobbetti joined Salvatore Ferragamo’s staff. He committed until 2026. doubling sales to nearly $2.4 billion USD, investing in marketing and communications, store renovations and technology development.
Farfetch previously announced the launch of Good on You, a tool that will rate brands on sustainability and ethics. The project was implemented in cooperation with the rating platform Good Measures.
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